Upstream Advisory I Performance

Case Study

Boomerang Agency

Change Better. We support companies to structurally improve their business…

Client


Boomerang Agency is a new breed creative agency that’s playful at heart and social by nature.


Boomerang Agency specializes in connecting brands and people on social media with a twist



Industry


Social Media Agency



Location


Amsterdam

Our goal was to improve customer and employee satisfaction.


  • Our objective was to drive organic value creation and realize the full potential prior to further international exansion.


  • Change better starts within. We hand picked and selected project team members wisely to maximize value and eliminate waste.


  • We set ourselves on the path of continuous improvement with training lean basics and introduction to finance; contract engagement versus budget and actuals


  • We used multiple workshops to rethink, redesign and simplify the standard way of working.


  • We successfully implemented an hourly registration system to log working activities.


      • Driven by data analytics, we improved the usage of capacity and productivity. This resulted in EUR +500k operational expense savings within pilot group (only 25 FTE). 


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        In August 2021 Publicis Groupe acquired Boomerang Agency additing power to its dynamic creativity and content offering. As a result Boomerang Agency its clients will have direct access to the scale, media and creative capabilities of Publicis Groupe.

        …with our head in the sky and feet in the mud