Upstream Advisory I Performance

Support to realize your full potential.

Our mission


Making the impossible possible.

We strive with the team to achieve uncommon results with common people.

Brand story

Looking out the control tower you can see that the view is amazing. Every angle showcases a spectacular outlook on the world around. The wide views enable seeing the bigger picture.


The observatory allows for looking far ahead. Spot the horizon, get a glimpse of the future. Although the visibility from the tower is great, down there new realities continuously emerge.


Can you really understand the bigger picture - and navigate accordingly, if you can’t clearly identify the details that construct it? Upstream Performance has a proven track record. We get down - and dirty.


Acknowledging ownership, co-creation and collective wisdom start on the shop floor. These elements make the impossible possible. Because real improvements are harvested bottom up, and not top down.


Head in the sky and feet in the mud.

Performance Advisory


Change better. We support companies to structurally improve their business. Save resources and money for your core business.


We are your dedicated partner to accelerate growth and optimize operational expenses helping you realize your full potential.



We also support companies with corporate finance. Please visit our sister company Upstream Capital. 

Our skills

Strategic Design Thinking

70%

Business Transformation

80%

Continuous Improvement

90%

Lean Six Sigma

70%

Project Management

100%

Our team

Jobbe Jorna

Founder and Managing Partner


Strategy & Transformation, Lean Six Sigma Expert and Operational Excellence


Proven track record with +20 years experience in the role of business coach, organisation advisor, banker/ investor and operational excellence project leader. 


I am also mentor with the Startup Program


(a) ACE - Technology & Science

University of Amsterdam


(b) Startlife - Food & Agtech

Wageningen University

Vacancy

Business Partner(s)


We are looking for business partners and talent in various positions.





Please contact us if you are interested.