Upstream Advisory I Performance

Lean Startup


Change Better. We support companies to structurally improve their business…

Amid COVID-19 when preparing for the new normal, you must quickly deliver on reframing your business growth plan. Scaling your business is about speed; building the plane while flying. It is about survival as much as it is about growth. What is your game plan? What is your structured approach to be(come) future proof? Based on our experience, we share how to use lean principles while scaling your business.

1) Evaluate and update your business plan with milestones. Re-frame your value proposition and adapt your business model to new market needs.


2) Secure sufficient amount of funding. Consider to start a capital raising round. You can not worry about profitability while scaling and the last thing you want is to run out of money.


3) Hire talented team players, protect your employees and strategically outsource non-essential roles.


4) Secure sales. Stay connected to your customers and close to your business partners.


5) Boost content marketing. This creates value with viral potential. This is the growth-hacking method for most start-ups.


6) Invest in Technology. Please digitalize and standardize everything. You will be able to operate faster.


You say I dream too big. We say you think too small.

…with our head in the sky and feet in the mud